Success To What? The Grass Valley Group Story

gvgsHow GVG got involved with the movies is a story close to any exhibitor’s heart. “With some of our products, we have long been connected to the post-production side of filmmaking,” explains Beth Bonness, GVG’s director of digital cinema. “Working on the high-definition version of our Profile digital-video server, one of our engineers, who had been reading up on the latest developments in digital-cinema projection, suggested that we develop this technology further and leverage it for this emerging sector.” As it turned out, the person responsible for this insight used to be a projectionist of good old-fashioned 35mm film. As an engineering student, Dr. Jim Clark worked in college theatre booths, running tandem projectors with synchronized-transition, 5,000-foot reels and even carbon-arc light sources on some of them. How could he not miss celluloid? “It was a second job for me,” he says, “so it was a fin challenge to show up for a new movie with 30 minutes to spare and get everything spliced together correctly What I miss is running individual reels and synchronizing the transition from one reel to the next.”

Many experiments and technical upgrades later (including digital upgrades), the Emmy Award winning GVG Profile XP Media Platform now accommodates full-length feature films on a single server, with enough storage capacity to run movies of Titanic-size proportions. No more juggling of reels–or even computers, for that matter. While previous digital presentations for multiple screens have featured several servers routing the same signals to different theatres, Jurrasic Park III plays from a single Grass Valley digital-cinema server. The technical key is that up to four channels can be routed to as many theatres in an appropriately networked multiplex. Continue reading